Call letters: WVMX-FM, Westerville, OH
Branding: Mix 107.9
Tagline: Today’s Best Mix
Format: Hot Adult Contemporary (Hot-AC)
What is hot adult contemporary?
Hot-AC is a contemporary hit music format for adults. Hot-AC is the fastest growing radio format and offers much of the same music as a traditional top-40 station but avoids music that only appeals to younger listeners, such as hard rap and rock. Mix 107.9 is the station that both mother and daughter can enjoy together!
The Mix target listener
Females with active lifestyles. Mix 107.9 is targeted at reaching the demographic that consists of the largest consumer buying group in the country.
Contact us for a full qualitative profile of our listeners!
Pink, Maroon 5, Katy Perry, Bruno Mars, Kelly Clarkson