Radio: the secret sauce to recruitment

By Erik Schmidt, Director of Sales

Let’s face it, if you’re in charge of hiring for your company or small business, it’s a jungle out there. With unemployment rates here in Columbus approaching an all-time low, finding good qualified individuals to fill your open positions can sometimes feel next to impossible.

The truth is, your next great hire is out there. They just happen to be holding down a position somewhere else, and it’s virtually impossible to reach them via other traditional methods like in the paper or at job fairs.

So what’s the “secret sauce”? It’s radio. Imagine your ideal candidate for the open position you are needing to fill. Chances are you’re looking for someone with a strong work ethic, someone who’s dependable, has a positive attitude, self-motivated, flexible, and team-oriented. Remind you of anyone? Yes, it’s you (hopefully I nailed that)! Now think about how radio plays a part in your life. You typically listen to it numerous times a day in your car, home, or at your place of business. I’m in the radio business, and even when I’m looking to escape my stations for a bit, they always have a habit of finding me. Whether I’m in the dentist’s chair, the waiting room, or even getting my hair cut, there’s simply no escape. Radio is the soundtrack of our lives, and one of the best kept secrets in recruiting.

We can also help you merge your radio strategy with Although it’s free to post your job, we can provide you with additional features that come with being a featured employer. Your open positions will be listed under your company name and logo, and you have the option of including a digital media buy targeted specifically to people looking online for a career change.

Need some more good reasons to use Columbus Radio Group for recruitment? Consider this:

Target your message.  Radio has very definable demographics. If you want to target a particularly narrow population, radio gives you that advantage! If you want to target a certain age group, education level, or even a type of worker, the Columbus Radio Group cluster of stations can allow you to do just that!

Reach “employed people”.  The best potential employees are currently employed by someone else, and radio reaches these candidates. The Columbus Radio Group reaches people who may be currently unhappy in their current position, and ready to make a move. Keep in mind the “currently employed” don’t look in the paper or online for jobs!

Word of Mouth.  Nobody checks traditional recruitment outlets like the newspaper, recruitment websites like Indeed, Monster, or ZipRecruiter for a friend. People will, however, tell a friend or family member about an interesting job opportunity they heard about on a Columbus Radio Group station! This significantly increases your chances of finding that perfect employee.

Separate yourself from your competitors.  Instead of listing your job openings next to those of your direct competitors, Columbus Radio Group can give you separation, and put you front and center in front of a large audience of central Ohio listeners. You’ll be the only one on stage.

Connect.  Columbus Radio Group can bring your business to life. In addition to your immediate job-focused message, Columbus Radio Group can help to build your brand and leave a lasting impression. This “name recognition” may also help product sales and future recruiting efforts.

Move quickly.  The Columbus Radio Group will professionally produce your recruitment message with lightning speed, so you can begin your recruitment campaign quickly, and start to see results.

So, if you’re ready to add a little “secret sauce” to your recruiting, let the Columbus Radio Group get to work for you. We look forward to meeting you, understanding your recruitment challenges, and creating a recruitment campaign designed specifically for your business. You’ll find no cookie-cutter here!