On Saturday, September 14, 2013, Sunny 95 conducted the grand finale to their 2013 Touch-A-Truck series at the Columbus Zoo & Aquarium. Approximately 3,000 people attended the event featuring cars and trucks of all shapes and sizes. The event was scheduled on a day at the Columbus Zoo where there were no other events happening at their facility. The Sunny 95 production was scheduled as the Columbus Zoo’s main activity for September, driven by an on-air radio campaign, targeted email messaging through the Sunny 95, Mix 107.9 and Rewind databases, and through their respective websites.
“The Sunny 95 Touch-A-Truck event at the Columbus Zoo was a truly, unique event that we could easily gauge the success on” claims Columbus Zoo’s Director of Experiential Marketing Jeff Glorioso. “I can easily say that the event and efforts put on by Sunny 95 for this event are some of the best I have the experience in dealing with in the Columbus market.”